Your website is one of the first impressions that customers will get for your brand, so you need to make it count. If your website looks outdated or spammy, users are more than likely to click back and try out a competitor site that looks and functions better.
Why Do It
The Importance of A Good Website
Building an effective website requires a lot of knowledge about web development, your target audience, and your own brand’s goals. A lot of companies sit down with a developer once or twice and give them some general ideas before letting them take the reins.
While a developer should know how to optimize your website for SEO, they most likely won’t know the best way to optimize your site for your specific user base. There are millions of websites online today that were created just like this; some thrive with little to no effort, while others are dead on arrival.
Why Web Development and Design Is a Joint Venture
Rome wasn’t built in a day, nor was it built by a single man. When it comes to hiring a web developer, you should be working with someone backed by a team of website designers, content creators, and SEOs who can help to ensure that the site is not only functional, but beautifully designed and as easy to read and understand for users as it is for Google’s crawl bots.
By working with Simple Impact Media, you’re getting more than a website design service. You’re getting experienced content writers, SEO specialists, link building strategists, and qualified developers who have a history of bringing all the pieces together to make gorgeous websites that rank and convert almost effortlessly. If you’re spending half your time and budget on fixing a broken website just to get halfway to page two, it’s time to take a different approach. Simple Impact Media can help you create a custom plan for your website creation and beyond. Check out our additional marketing services to learn more about how we put websites to work for businesses just like yours.
Conversion Optimized Websites
At the end of the day, it’s all about increasing your conversions, be they calls, clicks, or sales. You need your website to act as a tool to drive users to make these conversions that not only increase your ROI, but your net profit as well. We’ll work with you to clearly define your website goals so that you can better judge the performance of your site, how your audience responds to it, and the value your brand receives from the overall development.
If your website isn’t user friendly or well designed, you might have trouble ranking your site in Google and other search engines, or trouble keeping your bounce rate down. When it comes to marketing your brand through ads, email marketing, and referral traffic, you might find that users click through to your website and then leave. This could be due to fundamental issues with your website functionality, or because your website looks spammy or unkempt.
Don’t let your first impression with your clients be a flop; invest in superior website design and development from a professional company that is able to offer a holistic and SEO based approach to website creation. Check out our portfolio to see how we helped businesses put their sites to work for higher conversions and a user friendly experience.
Planning for Success
Mapping Your Web Design Strategy
Having clear goals in mind for your website design can help the process move faster and make sure that you get the most out of your design. We’ll start by helping you to outline your brand image and goals in order to help create a website design that reflects your ultimate business mission. Next, we’ll work on defining your audience.
By identifying your audience, we can make more pointed decisions regarding design elements, hosting platforms, content, and the overall layout of your website.
Knowing your audience is a key factor in whether your website design is a success or a flop, and we’ll be sure to check out the types of interfaces your competitors are using in order to find out how your potential clients like to interact with a similar brand.
While your website might be created for desktop use, we don’t leave off any of the bells and whistles when it comes to mobile usability. Your website needs to reach your clients where they’re most active, and in this day and age that means a mobile friendly website is a must.
More Than a Pretty Face
Even the best looking website won’t convert if it isn’t properly optimized or if it proves difficult to operate and navigate. Our web developers will pay close attention to the UX and functionality of your site during the development stage, ensuring that you aren’t left with broken pages, useless elements, and confusing navigation that sends potential business running from your site.
Inquire Today & Get a Free Quote for Website Design.
We’ll get back to you with a customized solution for your business.