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Google My Business (GMB) and Local Maps Optimization

As a local business owner, you know how important it is to be able to connect with potential clients in your service area. Thanks to technology and Google’s advanced local search algorithm, that means increasing your online visibility, particularly in Google’s Maps platform. But how do you get listing in the Google Map Pack, let alone make it to one of the coveted top 3 slots?

Every Business Needs It

Why Is GMB Ranking So Important?

Whether you’re a storefront or a service area business, you need to be able to connect with your potential clients online in order to drive traffic to your website, increase calls, and respond to customer feedback that could impact your business reputation. Roughly 84% of a business’s GMB traffic comes from indirect searches or category and keyword queries that pull a map pack result. If your business listing isn’t properly optimized for these keywords, you aren’t going to appear within the top 3 search results in Maps, which is where you need to be as a local business.

There are a number of ways to improve your local visibility. At Simple Impact Media, we use a proven strategy for helping all of our local and service area businesses to improve their brand authority and visibility online. Our services include full listing optimization, geo tagging photos, creation and optimization of regular posts for your listing, citation building and consistent NAP monitoring, and off page link building solutions using our patented local link building strategies.

Being Found Online

How Can I Get My Business In Maps?

At Simple Impact Media, we understand that your local business is your lifeblood; and keeping it healthy means keeping your ROI up. Our GMB and local business SEO takes a holistic approach to your listing optimization in order to achieve a superior result. Rather than focus on citation creation alone as a number of local SEO packages do, we also factor in the optimization of the listing itself, off page link building, and local relevancy factors that can skyrocket your listing in maps.

If you’ve been working on handling your GMB listing optimization on your own, you know that there’s a lot of work that needs to go into keeping up with your competitors and Google’s guidelines in order to make it into and stay placed in the 3 Pack. It’s a big task for any business to take on, and it might not be a big return on the investment for you if you’re spending the majority of your time dealing with the optimization yourself. If you need help improving and maintaining your local listing in Google, give us a call! We’ll help walk you through our strategy for your brand improvement.

We’ll help you to determine high volume and buyer intent keywords that customers are searching for online. These keywords will serve as a benchmark when it comes to ranking your local business in maps. We’ll also monitor your insights and impressions for your listing in order to give you a clear view of the impact of our GMB optimization for your brand.

See what’s possible for your business.

Better Results

Local Optimization You Won’t Get Anywhere Else

Google My Business optimization can be tricky. You’ll need to be able to meet Google’s ranking guidelines, keep up with algorithm updates that could impact the visibility of your brand, make sure that you are optimizing for the best terms for your industry, and so much more. One wrong move and you could find your listing filtered or even suspended, leaving you invisible online.

Having a local SEO expert on your side is the best way to get an edge on your competitors while toeing the line with Google. As an established agency, Simple Impact Media has the tools and the industry experience that you need to jumpstart your local rankings and reach more potential clients in your area before your competition.

Give us a call today to find out how we can start improving your local rankings and secure your slot in the Google Maps 3 Pack.

Map displaying the progress of GMB optimization depicting the ranking for a client in the search results for chosen keywords.

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We’ll get back to you with a customized solution for your business.