We’ve all been victim to a poor email marketing campaign. You know, the ones that send you a dozen emails in a week that all eventually end up unopened in your trash. Not to mention, the more ‘junk’ emails that you receive, the less likely you are to open future emails from the same company.

Email marketing is a slippery slope for a business, but it can have impressive results when you’re able to create targeted content that your subscribers actually care about and reach your audience directly.

Creating a killer email that your clients actually want to open isn’t always easy. You need to understand your demographic in order to create the type of content that makes your readers think or get excited, rather than creating emails that have them scrolling for the unsubscribe button. While most businesses can describe their ideal client and what a client would connect with in their business that would convert them into a sale, they often don’t understand the type of content that these same clients would like to see in their inboxes. This is where an email marketing agency can step in and kick up your email campaigns.

It doesn’t matter what content you put in an email to your clients; if your headlines are flat or spammy, these emails are going to go unopened. We’ll help you to figure out what makes your clients tick, what type of language would drive them to open an email, and what would most peak their interest.

Above all, you want an email that feels personalized. Whether you’re just sending a welcome email or a Happy Birthday message, you’re treating your readers like the individuals they are, which is a key step in creating a conversion through email marketing. Your clients don’t want to feel like another cog in the machine, they want to feel like you’ve handwritten an email just for their sake (even if the content isn’t all that personal).

A tried and true marketing solution, email is easily scalable for any business in any industry and can be customized to better convert based on the type of content or interactions your clients are looking for. Email marketing is also incredibly versatile, allowing you to create content for just about every occasion.

With the right email sequence and targeted, personalized content, you can build a stronger customer relationship with your brand. Just by having your emails read, you’re improving your brand recognition and awareness with these clients, making them more likely to think of your business the next time they are in need of your product or service or giving a recommendation to a friend or family member.

If you’re getting ready to launch a new product or run a sale, email marketing should be your first step. This will allow you to reach clients that already know your brand and love your products or services and are more likely to make another purchase. Building excitement for an upcoming sale through an email series is also a cost effective and time friendly method of marketing. You’ll only need to create an email sequence once in order to have a marketing strategy that can easily be updated and automated.

You need to reach your clients on their homefield. By using this simple and cost effective marketing tactic, you can do just that. Let us create knockout content for your brand that converts more clients into real sales with minimal effort or cost. Contact us today to learn more about how our marketing emails are reaching more clients for more brands across the country.